A beautiful but pointless post

art

I am a believer that art is important. In our increasingly digital world of excess yet lack, a world that is easy yet so hard - we need art.

Maybe I’m speaking for the 20-somethings. Hustle harder at work, put in more hours, should have started a business yesterday, invest in property, manifest and be That Girl, travel the world but save 80% of your income, grow your network that is your networth, pick a side on every world issue otherwise you’re a bad bad bystander, be an independent woman breaking glass ceilings but also learn to make Marry Me chicken, get lip injections but eat only organic. Go fast, get faster, now is the time to take risks, you’re young but get preventative Botox. The noise is loud.

In a world of faster, more, now, better - art is the opposite of that. It is here, now, this. It took time, focus and heart to make.

An artist spent their time painting a sunset instead of building the next SpaceX. An artist created it with their hands instead of scaling a SaaS unicorn. An artist stared at it for hours instead of copywriting on social media. Beautiful, but pointless.

That’s why we need art. It is a moment that someone captured with intensity of emotion, effort, connection, craft - everything human. Pointless and beautiful.

We have been creating art for thousands of years. Some were commissioned by the wealthy kings and Popes, others painted to rebel against government. Some strived for classical perfection, others rejected everything reason and order. Some captured beauty, others captured the darkest human desires. Art is everything and nothing.

I love walking around London and looking up - under some balconies, someone had sculpted intertwining leaves, figs, seashells. Beautiful, but pointless. Why not build an energy-efficient smooth sleek glass skyscraper instead?

Looking up at the Sagrada Familia in Spain - Gaudi’s incredibly useless expensive cathedral - and beautiful

The art commissions I create capture the best version of you and your story. It is your here, now, this. It is your reminder of where you are now, not where you need to be. Somehow people keep commissioning these. However, it is much easier for you to buy the black-and-white horned cow IKEA print.

I don’t know why I spent time talking or writing about art. I could spend more time on finance, entrepreneurship, saving the planet? Oh well! I feel called to it by my heart, not my head. I want to share it with you. I believe it adds value to you. Maybe we need more beautiful and pointless. We need more here, now, this.



Katya



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Instituting Impressionism